Privacy Policy

Last updated: 12 September 2026

Wallmark Holidays respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and share your personal information when you visit our website, contact us, request a quotation, make a booking or otherwise use our travel services.

Wallmark Holidays is a trading name of Wallmark Travels & Tours Ltd, a company registered in England and Wales. For the purposes of UK data protection law, Wallmark Travels & Tours Ltd is the data controller responsible for the personal information described in this Privacy Policy.

Throughout this policy, “Wallmark Holidays”, “we”, “us” and “our” refer to Wallmark Travels & Tours Ltd trading as Wallmark Holidays.

1. Information We Collect

The information we collect depends on the nature of your enquiry or booking and may include:

• your name and title;
• your address, email address and telephone number;
• your date of birth, gender and nationality where required for your travel arrangements;
• the names and details of other passengers included in your booking;
• passport and other travel-document information where required;
• your travel dates, destinations, itinerary and travel preferences;
• flight, accommodation, transfer, tour and other booking information;
• payment and transaction information, such as the amount paid, payment status, payment reference and payment method;
• correspondence and communications with us, including communications by telephone, email, WhatsApp, Facebook and our website enquiry forms;
• requests or preferences relevant to your booking;
• marketing preferences; and
• technical information relating to your use of our website, such as your IP address, browser, device information and cookies, where applicable.

If you provide us with personal information about another traveller, for example when making a family or group booking, you should ensure that you have their authority to provide the information necessary for their travel arrangements and that they are aware that their information will be processed in connection with the booking.

2. How We Collect Your Information

We may collect personal information when you:

• speak to us by telephone;
• submit an enquiry through our website;
• contact us by email;
• communicate with us through WhatsApp;
• contact us through Facebook or Facebook Messenger;
• visit or communicate with our office;
• request a quotation;
• make, amend or manage a booking;
• make a payment;
• subscribe to marketing communications; or
• otherwise communicate with Wallmark Holidays.

We may also receive personal information from another person making a booking on your behalf or from airlines, hotels, tour operators and other travel suppliers in connection with your booking.

When you communicate with us through a third-party service such as WhatsApp or Facebook, that service may also process your information in accordance with its own privacy policy.

3. How We Use Your Information

We may use your personal information to:

• respond to enquiries and provide quotations;
• create, administer and manage bookings;
• arrange flights, accommodation, package holidays, tours, cruises, transfers and other travel services;
• communicate necessary passenger information to travel suppliers;
• provide payment instructions and secure payment links;
• record and reconcile payments;
• provide booking confirmations, tickets, vouchers, itineraries and other travel documentation;
• communicate important information or changes relating to your booking;
• provide customer service and assistance before, during and after your trip;
• manage amendments, cancellations and refunds;
• respond to complaints, disputes and customer-service enquiries;
• comply with legal, regulatory, accounting and financial obligations;
• prevent and investigate fraud or misuse of our services;
• maintain appropriate booking and business records;
• operate and improve our website and services; and
• send marketing communications where permitted by law.

We will only use your personal information where we have an appropriate reason and lawful basis for doing so.

4. Our Lawful Bases for Processing

Depending on the circumstances, we may rely on one or more of the following lawful bases:

Contract — where processing your information is necessary to provide a quotation at your request, make or administer your booking, arrange your travel services or otherwise perform our contract with you.

Legal obligation — where processing is necessary for us to comply with applicable legal, regulatory, taxation, accounting or other obligations.

Legitimate interests — where processing is necessary for our legitimate business interests or those of a third party, provided those interests do not override your rights and freedoms. This may include operating and improving our business, responding to enquiries, maintaining appropriate records, preventing fraud and protecting our business.

Consent — where we ask for your consent for a particular use of your personal information. Where we rely on consent, you may withdraw it at any time.

Additional legal requirements apply where we process special category personal information.

5. Health, Accessibility and Other Sensitive Information

Depending on your travel requirements, you may provide information relating to your health, medical conditions, disabilities, accessibility requirements, dietary requirements or other information that may be considered special category personal data.

For example, you may ask us to arrange wheelchair assistance with an airline or communicate an accessibility, medical or dietary requirement to a relevant travel provider.

We will only process this information where necessary and where we have an appropriate lawful basis and any additional condition required under applicable data protection law.

Please only provide sensitive information that is relevant to your travel arrangements.

6. Payments

Wallmark Holidays does not operate a physical card machine.

Depending on your booking, payment may be made using:

• a secure PPS payment link provided by us;
• a secure Stripe payment link provided by us; or
• bank transfer to the bank account details provided by Wallmark Holidays.

When you use a payment link, your card information is entered into the relevant payment provider’s secure payment environment. The payment provider processes the information required to authorise and complete your payment in accordance with its own privacy and security practices.

Wallmark Holidays may receive and retain transaction information such as your name, payment amount, payment status, payment reference, payment method and date of payment where necessary to administer your booking and maintain appropriate financial records.

We do not intentionally collect or store your full payment-card number or card security code (CVV/CVC) through our website enquiry forms, email, WhatsApp or Facebook communications.

If you pay by bank transfer, we may receive information associated with the transfer, such as the payer’s name, payment reference and account information made available to us by our bank. We use this information to identify and reconcile payments, administer refunds where applicable and maintain appropriate financial records.

Payment providers, banks and financial institutions may process your information in accordance with their own privacy policies.

7. Who We Share Your Information With

Providing travel services often requires us to share relevant personal information with other organisations.

Depending on your enquiry or booking, we may share necessary information with:

• airlines and other transport providers;
• hotels and other accommodation providers;
• tour operators;
• cruise operators;
• transfer and ground-handling companies;
• excursion and activity providers;
• travel reservation and technology providers;
• payment providers, including PPS and Stripe;
• banks and financial institutions;
• insurance providers, where applicable;
• IT, website, email and communications service providers;
• professional advisers, accountants and auditors;
• government, immigration, customs, border-control, law-enforcement or regulatory authorities where required; and
• other suppliers necessary to provide the travel arrangements you have requested.

We will only share information where there is an appropriate reason for doing so and will seek to limit the information shared to what is reasonably necessary for the relevant purpose.

Some travel suppliers, payment providers and other organisations may process your information as independent data controllers and will have their own privacy policies.

8. WhatsApp, Facebook and Other Communication Platforms

If you choose to contact Wallmark Holidays through WhatsApp, Facebook Messenger or another third-party communication service, information contained in your communications may also be processed by the provider of that service.

These platforms operate independently from Wallmark Holidays and may process information in accordance with their own privacy policies and terms.

Please do not send full payment-card details or unnecessary sensitive information through WhatsApp, Facebook Messenger, email or our general website enquiry forms.

Information necessary for your enquiry or booking may be transferred from these communications into our booking or customer records.

9. International Transfers

Travel is international by nature.

When you book travel outside the United Kingdom, it may be necessary for us to provide personal information to airlines, hotels, tour operators, cruise operators, ground handlers or other travel suppliers located outside the UK.

This may include information such as your name, date of birth, passport information, booking information and relevant travel requirements where necessary to provide the services you have booked.

Some countries may have different data protection standards from those applicable in the United Kingdom.

Where UK data protection law requires safeguards for an international transfer, we will use an appropriate lawful transfer mechanism. In certain circumstances, an international transfer may also be necessary to perform our contract with you or to take steps at your request before entering into a contract, subject to applicable data protection law.

10. Marketing Communications

Where permitted by law, we may send you information about holidays, destinations, special offers, promotions and other travel services that may be of interest to you.

Where consent is required, we will obtain your consent before sending marketing communications.

You can unsubscribe or change your marketing preferences at any time by using the unsubscribe option included in our marketing communications or by contacting us.

Opting out of marketing will not prevent us from contacting you with information necessary to manage an existing enquiry or booking.

11. Cookies and Our Website

Our website may use cookies and similar technologies to operate correctly, remember preferences, understand how visitors use our website and, where applicable, provide analytics or marketing functionality.

Some cookies are necessary for the website to function. Where consent is legally required, non-essential cookies will only be used in accordance with the choices you make through our cookie consent controls.

Please refer to our Cookie Policy and cookie consent controls for further information about the cookies and similar technologies used on our website.

12. How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected and to meet applicable legal, accounting, regulatory and reporting obligations.

Different categories of information may be retained for different periods.

When determining an appropriate retention period, we consider the nature and sensitivity of the information, why it is required, applicable legal or regulatory obligations and whether the relevant purpose can be achieved without retaining the information.

When personal information is no longer required, we will delete, anonymise or securely dispose of it in accordance with our data-retention practices.

You may contact us if you would like further information about the retention period applicable to particular information.

13. How We Protect Your Information

We take appropriate technical and organisational measures designed to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.

Access to personal information is restricted to staff, contractors and service providers who require it for legitimate business purposes and who are subject to appropriate confidentiality and data-protection obligations.

Customers should not send full payment-card details to us through email, WhatsApp, Facebook Messenger or general website enquiry forms. Where card payment is available, we will provide an appropriate secure payment link.

Although we take reasonable precautions to protect personal information, no method of electronic transmission or storage can be guaranteed to be completely secure.

14. Children’s Information

We may process personal information relating to children where they are included as passengers in a family or group booking.

We will use this information only as reasonably necessary to arrange and administer their travel services and meet relevant legal or supplier requirements.

Where appropriate, information concerning a child should be provided by their parent, guardian or another person authorised to provide it.

15. Your Data Protection Rights

Depending on the circumstances and applicable law, you may have the right to:

• request access to the personal information we hold about you;
• request correction of inaccurate or incomplete information;
• request deletion of your personal information in certain circumstances;
• request restriction of processing in certain circumstances;
• object to certain processing of your personal information;
• request the transfer of certain personal information to you or another organisation;
• withdraw consent where we rely on consent to process your information; and
• object to direct marketing at any time.

These rights are not absolute and may depend on the circumstances and the lawful basis on which your information is processed.

If you wish to exercise any of these rights, please contact us using the contact details provided below. We may need to verify your identity before responding to your request.

16. Automated Decision-Making

Wallmark Holidays does not use solely automated decision-making that produces legal or similarly significant effects on customers.

If this changes, we will update this Privacy Policy and provide any additional information required by applicable data protection law.

17. Third-Party Websites

Our website may contain links to websites operated by airlines, hotels, tour operators, payment providers or other third parties.

These organisations are responsible for their own websites and privacy practices. We recommend reviewing their privacy policies before providing personal information directly to them.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, services, suppliers, technology or legal obligations.

The latest version will be published on our website and the “Last updated” date at the top of this policy will be updated accordingly.

19. Contact Us

If you have any questions about this Privacy Policy, how we use your personal information, or wish to exercise your data protection rights, please contact:

Wallmark Holidays

A trading name of Wallmark Travels & Tours Ltd

Email: [email protected]

Telephone: 0204 520 4646

Full company registration and registered office details are available in the footer of our website.

20. Complaints

If you have concerns about how we have handled your personal information, please contact us first so that we have an opportunity to address your concerns.

You also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK’s independent regulator for data protection.

Current information about making a complaint and the ICO’s contact details can be found at ico.org.uk.